Our Story

A Chance Encounter Over a G&T

Our story is a simple one - it all started with two kindred spirits sharing a G&T over dinner. An American and a Welshman, brought together by their love of gin, the fusion of two cultures intersecting over their favorite spirit. From that moment, we knew we had to create something special to celebrate the power of human connection.

Where Cultures Collide

Sam, a former Welsh international rugby player and Dragons outside half, recognized the significance of Welsh rugby to Welsh culture and its ability to unite people. Witnessing this unity inspired him to create a product that would embody this sense of togetherness.

Elianna, driven by her passion for exploring different cultures, ventured from America to Wales to pursue her studies. During her time there, she realized the importance of building bridges between cultures and the role it played in bringing people together.

A Celebration of Connection

Toca Vida Gin is a union of cultures, tastes, and spirits. The idea that a shared drink between friends becomes a catalyst for conversation, connection, and inspiration from anywhere in the world. Discover what life can be if only you dare to grasp it. Touch, taste, and live it – just like your favourite gin.